These days, people are busy, distracted – and skeptical of advertising. As a marketer, how do you break through the noise and reach customers in a way that’s fresh, entertaining and highly engaging? Insight and ideas matter more than ever, but a new type of marketing is required to win.

We call it Action Marketing.  

Action Marketing doesn't rely on interruption or persuasion. Instead, prospects and customers actively participate in the marketing programs, all while sharing content and contributing to the experience. It means that ideas are intelligent, personalized and targeted, using rich data and targeting technology.

Action Marketing relies on social activation, always-on content and fully integrated media programs. And it includes software code that enables a data-driven experience and encourages real-time customer interaction, going well beyond the static one-way message or campaign.